the scoop the goods The Funny


Year 1 A.D. ('After Domino')

(Note: Just as Domino was folding last year, we were asked to share our thoughts about the magazine and it's influence.  Here they are below...)

...Domino was not only a treasure trove of fantastic eye-candy, but it was also a serious source of design trial and error. Just the kind of stuff we loooooooooove over at moggit.

It may seem highly hypocritical that we should mourn the demise of Domino so fiercely as it was, truth be told, a serious source of design hilarity for us at times— but here’s the thing: Domino rocked. And, much as we loved to delve into its archives to find things for ‘oh no you didn’t’ and ‘if these walls could talk’, we know it.

The thing we admired most? Domino was, above all, courageous. It wasn’t afraid to feature dwellings that weren’t afraid to take chances– homes that were owned and/or designed by people who gamely, blithely, even (dare we say) sometimes blindly— and sometimes with tragic results— ventured into ‘something new and different’ design territory. Places that pushed design boundaries and in fact, discovered new design frontiers.

And yes, along the way, mistakes were made.

Like carpet in bathrooms…
Like blue zebra wallpaper...
Like hideous headboards...
But then there were things like this...
And this...
And this...

We admired Domino not for the fact that it hit-the-design nail-on–the-head every single time, but for the fact that it didn’t. And thank goodness for that.

Because that was the one thing that set Domino apart from every other ‘shelter mag’— it was the only publication to really tell the heart-wrenching truth about design. That sometimes it works, and sometimes it doesn’t. And sometimes, what one person thinks works another person thinks doesn’t. That you can have a deep, visceral reaction to a room. That design can and should evoke strong emotions. Love. Hate. Indifference. Peacefulness. They proved in every issue— sometimes painfully, sometimes beautifully— that design should always, always take a divergent path and not, gawd help us all, the single well-trodden and impassively generic ‘good taste’ trail.

We think a good metaphor for the Domino way if thinking can be found on the red-carpet, at events like the Golden Globes and Oscars— and more specifically on the starlets who in recent years all appear to be hopelessly, depressingly mired in impeccably good taste. Boooooooooring. We all need a little Bjork every now and again, you know?

And the folks at Domino, bless their l’il pea-pickin’ hearts, supplied it. They were unafraid to feature design equivalents of swan-dresses right along side the ‘Valentino’s’ and the ‘Badgely Mischka’s’ and the ‘Galliano’s’. And to boot, all under the guise of being (for the most part) attainable. And that, after all, is what design should always be about– subjectivity, creativity, and freedom (not necessarily in that order).

We might not all like all the results all of the time, and we may not all agree on the varying degrees of success of those results; but with Domino, at least we got to see them— zits and all.

So thanks Domino, for all the ‘Valentino’s’ and the swan-gowns… and the zits.

Man, you sure kept things interesting.


  1. Well put. Thanks for posting this memorial!

  2. Miss Domino soooo bad!

  3. Love it!!! I couldn't seem to put into words why I was so attracted and interested in Domino's content, but this is it! Subjectivity, creativity, and freedom.


Drop your pearl of wisdom in this little box...

All Rights Reserved | Design byAvalon Rose Design